Cookie Policy for brickmanpro.life

Last updated: October 2023

This Cookie Policy explains how brickmanpro.life ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website, brickmanpro.life (the "Site"). It explains what these technologies are, why we use them, and your rights to control our use of them. This policy is designed to comply with the General Data Protection Regulation (GDPR) as well as applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25.

By using our Site, you consent to the use of cookies as described in this policy. If you do not agree to the use of cookies, please disable them as instructed below or refrain from using the Site.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how the site is being used. Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).

Cookies set by the website operator (in this case, brickmanpro.life) are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, analytics).

We also use similar technologies such as web beacons, pixels, and local storage that function similarly to cookies.

2. Types of Cookies We Use

We categorize cookies into the following types, based on their purpose and function. Each type is described below, along with examples and the legal basis for processing under GDPR.

2.1 Strictly Necessary Cookies

Purpose: These cookies are essential for the operation of our Site. They enable you to navigate the Site and use its features, such as accessing secure areas or remembering your cookie preferences. Without these cookies, certain services cannot be provided.

Examples: Session cookies that maintain your login state, cookies that store your cookie consent status, security cookies to detect abuse.

Legal Basis (GDPR): These cookies are necessary for the performance of a contract with you (to provide the service you request) or for our legitimate interest in ensuring the Site functions securely and properly. No consent is required for these cookies, but we inform you of their use.

Duration: Mostly session-based; some may persist for a short period (e.g., 24 hours for cookie consent).

2.2 Performance/Analytics Cookies

Purpose: These cookies collect information about how visitors use our Site, such as which pages are visited most often, how users navigate, and if they encounter errors. We use this data to improve the Site's performance and user experience. These cookies do not collect personally identifiable information (PII) directly; all data is aggregated and anonymized.

Examples: Google Analytics cookies (_ga, _gid, _gat), hotjar cookies (if applicable) for heatmaps and session recordings.

Legal Basis (GDPR): We require your prior consent to set these cookies, as they are not strictly necessary. You can withdraw consent at any time via our cookie consent banner or browser settings. For users in Canada, consent is also required under PIPEDA for non-essential tracking.

Duration: Persistent, typically up to 2 years for Google Analytics _ga cookie.

2.3 Functionality Cookies

Purpose: These cookies allow the Site to remember choices you make (such as your language preference, region, or user name) and provide enhanced, more personalized features. They may also be used to remember changes you've made to text size, fonts, or other customizable parts of the Site.

Examples: Language preference cookies, region selection cookies.

Legal Basis (GDPR): We require your prior consent to set these cookies, except where they are strictly necessary for providing a requested feature. For example, if you select a language, a cookie may be set to remember that choice; this is generally considered a legitimate interest or necessary for performance, but we err on the side of consent where possible.

Duration: Persistent, typically up to 1 year.

2.4 Targeting/Advertising Cookies

Purpose: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organizations, such as advertisers.

Examples: DoubleClick cookies, Google AdSense cookies, Facebook Pixel cookies.

Legal Basis (GDPR): We require your explicit prior consent to set these cookies. This is strictly compliant with GDPR Article 7 and ePrivacy Directive. For Canadian users, consent is required for behavioral advertising under PIPEDA's meaningful consent requirements.

Duration: Persistent, typically up to 180 days or longer depending on the platform.

3. Specific Cookies Used on This Site

Below is a detailed table of the individual cookies that may be set on the Site. Please note that this list may change from time to time, and we will update it accordingly.

Cookie Name Type Category Provider Expiration Description GDPR Basis
_ga First-party Analytics Google Analytics 2 years Used to distinguish unique users by assigning a randomly generated number as a client identifier. Consent
_gid First-party Analytics Google Analytics 24 hours Used to distinguish users. Consent
_gat First-party Analytics Google Analytics 1 minute Used to throttle request rate. Consent
cookie_consent First-party Strictly Necessary brickmanpro.life 1 year Stores your cookie consent preferences. Legitimate Interest / Contract
session_id First-party Strictly Necessary brickmanpro.life Session Maintains your session state while browsing. Contract
lang_pref First-party Functionality brickmanpro.life 1 year Remembers your language preference (English, French, etc.). Consent
_fbp Third-party Targeting/Advertising Facebook 3 months Used by Facebook to deliver a series of advertisement products. Consent
IDE Third-party Targeting/Advertising Google DoubleClick 1 year Used for remarketing and behavioral advertising. Consent
_hjTLDTest First-party Analytics / Heatmaps Hotjar Session Used by Hotjar to determine the most generic cookie path. Consent

Note: This list is not exhaustive. New cookies may be added from time to time. For a complete and up-to-date list, please check your browser's cookie inspector or our consent management platform (CMP) which is available via the cookie consent banner.

4. Third-Party Cookies and Services

We use third-party services that may set their own cookies. These third parties include:

We do not control these third parties' tracking technologies. Please review their respective privacy policies for information on how they use cookies and how to opt out.

5. Legal Basis for Processing Under GDPR

Under the General Data Protection Regulation (GDPR), we are required to have a lawful basis for processing personal data via cookies. We process personal data through cookies based on the following grounds:

  • Consent (Article 6(1)(a)): For all non-essential cookies (analytics, functionality, targeting). We obtain your consent via a clear, affirmative action (e.g., clicking "Accept All" or making specific selections in our cookie consent banner). You have the right to withdraw consent at any time.
  • Legitimate Interest (Article 6(1)(f)): For strictly necessary cookies, where processing is necessary for our legitimate interests in providing a secure, functional website, and these interests are not overridden by your data protection rights.
  • Performance of a Contract (Article 6(1)(b)): For cookies that are necessary to provide a service you have requested (e.g., remembering your preferences for a specific feature).

We do not rely on "contractual necessity" for general analytics or advertising cookies. Under the ePrivacy Directive (2002/58/EC), consent is required for storing or accessing information on your device, except for strictly necessary cookies.

6. How We Obtain Consent

When you first visit our Site, a cookie consent banner appears that explains our use of cookies. You can:

  • Accept All – Consent to all categories of cookies.
  • Reject All – Decline all non-essential cookies; only strictly necessary cookies will be set.
  • Customize – Select specific categories (e.g., analytics, ads) you wish to allow.

Consent is given freely, specific, informed, and unambiguous. We record your consent status in a cookie (cookie_consent) for 12 months. After this period, or if you clear your cookies, the banner will reappear. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Site.

For users in Quebec, we also obtain consent as required under Law 25 (Act respecting the protection of personal information in the private sector), which mandates explicit opt-in consent for any cookie that collects personal information, with limited exceptions.

7. Your Rights Under GDPR and Canadian Law

As a data subject, you have the following rights regarding your personal data processed through cookies:

  • Right to be informed: This policy provides that information.
  • Right of access: You can request a copy of the data we hold about you.
  • Right to rectification: You can ask us to correct inaccurate data.
  • Right to erasure (Right to be forgotten): You can request deletion of your data, subject to certain exceptions.
  • Right to restrict processing: You can restrict how we process your data.
  • Right to data portability: You can receive your data in a structured, commonly used format.
  • Right to object: You can object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent: Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
  • Right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority (e.g., in the EU, your local Data Protection Authority; in Canada, the Office of the Privacy Commissioner of Canada or the Commission d'accès à l'information du Québec).

To exercise any of these rights, please contact us using the details in Section 12 below.

8. How to Manage and Delete Cookies

You have the right to decide whether to accept or reject cookies. You can set your preferences directly on our Site via the cookie consent banner. You can also manage cookies through your browser settings. Below are links to instructions for common browsers:

To opt out of Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on. To opt out of interest-based advertising, you can visit the Your Online Choices website (for EU users) or the Digital Advertising Alliance opt-out page.

Please note that if you disable cookies, some features of our Site may not function properly.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date at the top. If required, we will seek your consent again for any new or changed cookie uses. We encourage you to review this policy periodically.

10. International Data Transfers

Your data collected via cookies may be transferred to and processed in countries outside the European Economic Area (EEA) or Canada, including the United States. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or reliance on the recipient's Privacy Shield certification (if applicable). Third-party providers like Google and Facebook may process your data on servers worldwide. By consenting to non-essential cookies, you acknowledge this transfer.

11. Data Retention

We retain cookie data only for as long as necessary for the purposes described in this policy. Session cookies are deleted when you close your browser. Persistent cookies are kept for the duration specified in the table above or until you delete them. Aggregated analytics data may be retained for up to 38 months (Google Analytics data retention default). You can request earlier deletion of your data by contacting us.

12. Contact Information

If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please contact us:

  • Email: privacy@brickmanpro.life
  • Postal address: BrickmanPro Ltd., 123 Privacy Street, Suite 400, Toronto, ON M5J 2R8, Canada
  • Data Protection Officer (DPO): DPO@brickmanpro.life (for EU and UK users)
  • Representative in the EU (Article 27 GDPR): GDPR-Rep, 12 Rue de la Loi, 75008 Paris, France.

We will respond to your request within 30 days, or as required by applicable law.

This Cookie Policy is part of our larger Privacy Policy. For more information on how we handle your personal data, please visit our full Privacy Policy.

Legal References:

  • Regulation (EU) 2016/679 (General Data Protection Regulation)
  • Directive 2002/58/EC (ePrivacy Directive)
  • Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
  • Act respecting the protection of personal information in the private sector (Quebec Law 25)

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